Project Brief

Cincinnati startup, JUMPER Threads, aimed to launch a Kickstarter Campaign to fund their innovative Peppermint Tech Underwear. Crowdfunding sites, like Kickstarter, allow young businesses to gain cashflow for production of new inventory.

User: Customers of JUMPER Threads

Scope: Web layout, campaign development

Kickstarter Link

What is Peppermint Tech?

A premium blend of naturally anti-microbial peppermint fiber, super soft moisture transferring ProModal, and four way stretch for the ultimate underwear experience.

My Role

As a part of the small JUMPER team, I wore many hats during my internship. I had a hand in several aspects of the content creation and communication for this unique project. As a designer, I created many of the motion graphics (GIFs), charts, icons, and photography assets. The introduction video, however, was created by an outside contractor. I was also able to communicate through copywriting and layout of the campaign, with the help of JUMPER Thread’s founder. After the campaign was published, I assisted in customer service and public relations initiatives to further promote the brand, the product, and the mission.

Select Visual Components of Campaign

Results

During my internship in Summer 2018, I optimized the Kickstarter site to communicate the benefits of the product - Peppermint Tech underwear. This platform ultimately earned the support of 1,505 backers who pledged $112,503. Following the campaign and fulfillment, Peppermint Tech Underwear are available on the JUMPER Thread website as single pair and 3-pack options.