Project Brief
Ohio Destination Imagination (OHDI) was looking for a brand refresh in order to distinguish itself from 70+ other affiliates
User: Ohio Destination Imagination (Ohio Kids for Creativity) Tournament & Attendees
Scope: Logo, branding direction
Main Logo Variations
2019 OH Affiliate Officials Shirt with red alumni tie
Alumni Association Logo Variations
Alumni recognition
Solution
The new logo pulls in elements from the program’s universal logo (box and ball, color choice). Additionally, the simple and clean logo is recognizable used on shirts, cards, programs, and other materials. The Alumni Association variation sets itself apart from the primary logo with the symbolic red tie.
*Logo and photography is original, applications (t-shirt, thank you card) were created by staff at OHDI