Project Brief

What better way to spend a snowy day than lighting an island-inspired candle? As a Concept & Packaging Design Intern, I was tasked with presenting as many viable options as possible to the Home Fragrance team. I worked on piecing together existing elements (line drawings) to create an engaging composition that interacted with the central, square label. The second variation was created by combining hand painted elements on a wooden background. This second variation was originally an additional iteration, but was later adapted to the single-wick design.

User: Bath & Body Works consumers

Scope: Composition, Color Selection (glass, line work, label), Iteration, Product Design

Results

Both lines launched in-store in February 2020. The seven 3-wick candle collection allows customers to select their ticket to a tropical getaway. I was involved in curating options for the line, such as gathering colored glass vessels, switching color and black lids, adjusting the size and shape of the cartouche, and experimenting with color combinations on digital mockups. For the single-wick line, I scanned in hand painted artwork and prepared approximately 40 icons to be placed on wooden backgrounds. Both myself and the art director formed various compositions utilizing these guidelines.

*Individual silhouette photography retrieved from company website. In-store photography is original.